Pay Per Click (PPC) Advertising Management Services
With recent changes to the search engine results page (SERP), online advertising has become even more fiercely competitive and you can be quickly left behind if you don’t understand the complexities of each network. Whilst
Google AdWords still dominates the space for paid online advertising, many other pay per click platforms are becoming increasingly powerful. In particular, Bing Ads, Google Remarketing, Facebook Ads and LinkedIn have all increased in revelance and can all provide great return-on-investment (ROI) opportunities.
TYPES OF PPC CAMPAIGNS
GOOGLE ADWORDS - PPC CAMPAIGN MANAGEMENT
Google AdWords allows you to target specific search terms in order to show your ad to potential customers who are interested in your product or service. The Pay Per Click (PPC) model means you only pay when a person clicks on your ad and visits your website. A well managed campaign has the potential to rapidly boost leads and sales, and provide a positive return on investment (ROI). A poorly managed campaign can waste hundreds of dollars per month.
When Google removed all side ads and included a fourth ‘top ad’ to the SERPs early in 2016, the impact on Google AdWords campaigns was huge. Budgets and bids have to be carefully adjusted, ad position targeting strategies have to be changed and campaigns have to monitored to ensure your ads are performing well.
More recently, Google has made some other significant changes, including adding two ads in the Local Finder results. The adoption of Google’s tools such as Google Shopping and Google Maps is on the rise, so knowing how to influence these ads and use them to your advantage is essential.
Our team of Google AdWords Certified Experts are ahead of the game and know exactly how to get the most out of Google AdWords for your business.
GOOGLE REMARKETING
Google Remarketing is an excellent tool that allows you to display adverts to people that have already visited your website. Google tracks these users and puts your ads in front of them, giving you another chance to sell to prospects who already know about your brand and have been considering buying from you. Adverts are shown on Google’s Display Network (GDN), which includes thousands of popular sites. Google Remarketing is generally much cheaper than Google AdWords and is a great tool to increase conversion rates.
FACEBOOK PPC ADVERTISING
PPC CAMPAIGN MANAGEMENT SERVICES
Don’t let your business get left behind in today’s ultra competitive marketplace. Contact Digital Animals and see how we can tailor a pay per click advertising management solution that focuses on converting targeted leads into sales.