Total Tools

Company Profile

Total Tools is Australia’s leading trade and industrial tools retailer.

What We Did

Email Marketing

There is a consistent stream of information that needs to be conveyed to customers who have signed up for it. This comes in the form of sales and newsletters which Digital Animals helps facilitate. A managed service is therefore run to produce, schedule and release these updates on a regular basis.

Results

Below are some of the results from our email campaigns:

• 790,929 emails opened so far
• Open rates consistently above 30% and going as high as 65%
• Click Rates reaching above 50% 

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