For businesses that want to build a strong online presence and connect with their customers in a meaningful way, Google My Business (now officially known as Google Business Profile) is the perfect solution. This is among the best tools businesses should use to keep up with the demands of today’s increasingly digital world. But how exactly does Google My Business benefit you?
Here are five ways that Google My Business helps grow your business.
Why You Need Google My Business (Google Business Profile)
1. It increases your local and organic search visibility
Creating an optimised Google My Business listing or Google Business Profile helps your business gain better rankings. It can send positive signals to search engines that can make your content more likely to show up at the top of search results.
It also optimises your business for local SEO. Your Google Business Profile can show up in other places, like Google Maps and Google Shopping, which can lead people to your business whenever they search for your offerings.
2. It lets you direct leads to your business
Having a Google Business Profile listing lets you generate leads directly to your business. On your profile, you can provide important information about your business, including your products, services, store hours, and contact details. When a potential customer discovers you on search results, they’ll be able to see your information at just a glance and possibly contact you after.
3. It showcases your customers’ reviews
Your potential customers will want to see proof that your business is legitimate and trustworthy. Aside from your essential business information, Google Business Profile also features valuable feedback from real customers. A quick scan of your reviews will help customers make an easy decision. Plus, Google prioritises listings with reviews in search results. Reviews actually make up 10% of how search engines rank results.
4. It provides insights to help you
Google Business Profile has features that provide you insights into your online presence. You’ll be able to track how many people view or interact with your profile, learn what queries they make to find your business, and measure the percentage of users who take action. This gives you some idea of whether you’re doing well with your marketing efforts, helping you adjust your strategies accordingly.
5. It’s free and easy to use
Lastly, Business Profile is a free, easy-to-use tool. Any business – whether small businesses or large corporations – can utilise it to promote their business. You just need to set it up, claim the Business Profile as yours, optimise it, and fill in all important information. This can all be done in a matter of hours.
Optimise Your Google Business Profile for Growth with Digital Animals
Show up at the top of Google search results and lead searchers to your business with an optimised Google Business Profile listing. If you need help generating leads and establishing your online presence, we’re happy to help.
Help your customers find you easily with the help of our team of search engine optimisation experts. Contact us today and let’s talk about how you can grow your business with Google Business Profile services.