Do you want to take your blogging skills to the next level?
Do you want to take your blogging skills to the next level? Try out our SEO tips for blogs and get your posts the traffic they deserve.
At Digital Animals, we have a talented team of in-house copywriters who are completely SEO fluent. When you combine great writing and up-to-date SEO strategy, your blog will be unstoppable.
Try our advice and get in touch with us if you have any further questions. We are the SEO experts Melbourne businesses choose to boost their content marketing strategy.
Without any further ado, here are our 2019 SEO tips for blogs.
Choosing Keywords for Blogs
So you have a great idea for an article on your website, but it will go to waste if you don’t include the right keywords.
Choosing keywords for blogs can be a little bit confusing. Here is one way you can approach the task. Keep in mind — there are multiple ways to craft a blog post for organic traffic. If you’d like a different strategy, just get in touch.
High Search Volume
Look for a blog title with a high search volume. That is, find a phrase or a question that a lot of people search for, then write a blog with that title.
You don’t always need to be super ambitious — just check that people are actually searching for your content. Writing a great article for a 100 searches-per-month phrase could be easier than trying to compete for 2000 searches-per-month.
You can check the search volume with a variety of tools, including:
- MOZ
- SEMrush
- Keywords Everywhere Chrome Extension
For more information about these tools, chat to our team.
Picking Relevant Keywords
There’s no point trying to rank for keywords that have nothing to do with the rest of your website. The more relevant your blog is to your existing content, the easier it will be to get your content to appear in search engines.
This has a little to do with trust. If you appear to be an authority on a subject, search engines are more likely to rank your content. It also means that visitors are likely to find more relevant content by browsing your website.
The longer someone spends on your website, the more successful the search engine will evaluate the journey from search results to your content.
Technical SEO Tips for Blogs
After you have all of your keywords sorted out, you need to make sure you tick the rest of the technical boxes. These requirements include:
- meta information
- image alt text
- no-follow linking
- internal linking
Meta Information
Most websites come with blogger SEO tools that make it easy to fill out the meta information. For example, the Yoast SEO plugin on WordPress has a space for your keywords, meta titles, and descriptions.
It will also let you know if you have forgotten any steps and give you SEO rating for your post.
Image Alt Text
When you upload an image to your post, make sure you include the keywords in the alt-text. This is something that most people forget and it can give your blog post a competitive edge.
No-Follow Linking
Using html coding, you can send a message to the search engine, telling them not to follow any links to external websites. This can increase the ranking of your page and stop search engines from getting distracted indexing other people’s content.
Internal Linking
Make sure you link your content to any other relevant pages in your website. If you can link to your page with a targeted keyword, you’re in business.
Contact Digital Animals Today
If you’d like to know anything more about how to write web content with SEO tools, please get in touch with us now.
We’d love to talk you through your options.
Author: Anna Clark – Copywriter & Digital Marketing Assistant, Digital Animals