Online, your website is you. It needs to be just as professional, appealing, and as easy to work with as you are.
In this day and age, every business needs a website. Even if you’re not in eCommerce. Customers want to be able to find out more about your organisation before they sign up for any services.
You should treat your website as though you’re about to go into a meeting with an important customer. In real life, you’d put on a tie, make them a coffee, smile, and make sure your office looks clean and professional.
Online, your website is you. It needs to be just as professional, appealing, and as easy to work with as you are.
There could be a number of possible reasons to redesign your website. We’ve included the most common symptoms of an outdated website and why your customers might be turning away. Read on and get in touch with us for custom web design services.
1. Outdated Design
When was the last time you updated your website design? How often should you redesign your website? In an ideal world, you should be working with a design agency in an ongoing capacity. Small updates here and there will keep your design up to scratch and you won’t have to pay for a complete overhaul.
If it has been more than 5 years since you had your website design looked at, the chances are, your website will look dated. An outdated website can have the following effects:
- you can look untrustworthy
- your business might seem neglected or inactive
- your organisation will look unprofessional
- an old, ugly website is unappealing
2. Navigation Issues
Nothing is going to turn away customers faster than poor website navigation. It is one of the most pressing reasons to redesign your website.
You need to mimic the journey of a potential customer and make that journey as simple as possible. If you have a number of important pages that aren’t connected to the main menu, or you have to little information on your website, it needs to be fixed ASAP.
A broken link will damage your brand and make you seem untrustworthy and unreliable. Not to mention, Google hates broken links if they are a part of your main navigation.
3. Platform Compatible
One of the most common website redesign objectives is responsiveness. With more and more people doing their research and online purchasing through mobiles and tablets, a plain old desktop compatible website will not make the cut.
When we design a responsive website, it means that your site will adapt to the screen it is being accessed on. It will shrink or expand to the browser size, and change the menu and content structure to suite the technology in use. Each responsive design is made to provide a simple user experience for every potential customer.
4. Website Speed
Out of all the reasons to redesign your website, speed can be an easy fix. If you’re finding that pages are loading slowly, you can ask about our speed optimisation services. If you’re happy with your site, there are a number of things we can do to increase speed without changing your design.
Most of the time, a slow loading speed is a symptom of a poorly designed website. You might have too much media and content clogging up your site, or complicated coding on the backend. Get a professional to take a look around and run a diagnostic before moving forward.
5. Be on Brand
Why should I redesign my website? If you’re asking this question, take a step back and evaluate your business. What are your brand values? What is the aesthetic and reputation you want to have online? If your website does not align with your vision as a brand, you’ve found one of the most important reasons to redesign your website.
Make sure your logos are up to date, that your content and images reflect your business, and your design represents the best side of your brand.
Author: Anna Clark – Copywriter & Digital Marketing Assistant, Digital Animals