Is your eCommerce website helping you grow your business, or is it performing poorly than expected?
Your website is a powerful tool that can give you the boost your business needs to grow. But if you feel like you’re not getting the results you want from your eCommerce store, then perhaps something needs fixing or updating. So how do you know if it’s time to do so for your eCommerce business?
5 Signs You Need to Update Your eCommerce Website
1. Slow loading speeds
If your website takes more than three seconds to load, you’re probably losing customers. People generally don’t like waiting, so visitors might navigate away from your store if it takes too long to respond. Remember, you want customers to always have a positive experience with your store. If you give them a sluggish website that makes navigation difficult, they will go somewhere else to complete their purchases.
2. Loads incorrectly on mobile
Your website has to be fully functional on desktop and mobile. It has to provide the same information regardless of the device the user has, and it has to be presented in a way that works well for any display.
If your website functions differently on mobile or is obstructed in some way, it can be frustrating for users and discourage sales. Remember, visitors should be able to access your store on any device without any problems or inconveniences.
3. High cart abandonment rate
If you notice that many website visitors abandon their carts and never push through with their purchases, then you should reevaluate the design of your store or the checkout process. These elements have to inspire confidence in shoppers and make things convenient for them. Otherwise, they might drop off in the middle of placing an order and never come back.
4. High bounce rate
Does your website impress new visitors? If you have a high bounce rate, then they likely don’t think that buying from you is worth it. Site visitors can recognise old designs and obsolete functions that may drive them away from your brand. Your website should give a good first impression and maintain that until shoppers complete their orders.
5. Too many clicks to purchase
On your website, the process that leads up to the sale should be easy, efficient, and secure. If your checkout process is not convenient or takes too many steps, your visitors will not proceed with the purchases. People will only shop in stores where they are offered convenient and efficient shopping.
Do you need to update your eCommerce website?
If any of these five signs apply to your website: YES, you need to update your eCommerce website right away.
You need to constantly update your online storefront to stay on top of the latest market trends and technologies that will help you scale and grow your business. Make your customers happy buying from you, and keep them coming back for more.
Update Your eCommerce Website Today
A few tweaks can make a whole lot of difference. Upgrade your eCommerce website today and turn it into a high-performing store that makes your customers happy and generates sales and growth for you.
Reach out to our team of expert eCommerce website developers to talk about updating your eCommerce website today.