Social media automation can save you time, work, and resources in managing your social media presence. However, you should be careful about certain rules whenever you use it. Automation doesn’t always mean better. If you’re not doing it correctly, it could do more harm than good.
What You Can Do with Social Media Automation [with Dos + Dont’s]
Let’s take a look at some of the best things you can automate with social media, as well as a few best practices and common mistakes to avoid.
1. Automate Your Posting Schedule
Many social media management tools let you schedule posts in advance then publish them automatically for you.
DO schedule posts in advance to streamline your posting strategy
This is a good practice to apply to your regular post creation process. With automatic posting, you save you time, make it easier to follow a schedule, and gain a big-picture view of your work.
DON’T forget to track results and adjust your posting schedule to each platform
However, you shouldn’t just automate posting schedules for the sake of churning out regular content. It’s crucial to keep an eye on how campaigns are performing to find what works and what doesn’t.
2. Automatically Communicate with Your Audience
Automation and AI can help you improve customer relationships even when you’re off the clock.
DO use AI bots to manage messages and provide round-the-clock support
You can use chatbots to provide answers to common user enquiries, reducing average response times by a great margin. You can even use certain tools to consolidate messages, comments, and tags from multiple networks in one place, making it easier to organise customer communications.
DON’T use AI to fake engagement or relationships with your audience
However, avoid using AI to automatically comment or engage on social media posts, which creates “fake” engagement and relationships with your consumers. Doing this can make your business appear less trustworthy, leading to lasting damage to your reputation. It can also land you in hot water with the social networks themselves.
3. Track and Improve Your Reputation
Social listening provides valuable insights to help you make strategic decisions about your marketing and social media strategy. It gives you a complete overview of all online conversations related to your brand, products, industry, and competitors.
DO take advantage of social listening tools to monitor and manage your reputation
By using automated social listening and monitoring tools, you make sure you’re always gathering important information, translating to more accurate insights that lead to better social content.
DON’T forget to blacklist and whitelist certain profiles so you only gather meaningful data
However, you shouldn’t just blindly monitor every mention of your brand. It’s essential to “blacklist” and “whitelist” certain pages or profiles so that you gather only data that matters to your business.
Get Started on Social Media Automation
Improve your social media presence with marketing automation solutions so you can save resources and do a lot more with what you have.
If you’re unsure where to start, our social media marketing experts are happy to help. Execute a winning social strategy that gets people hooked on your brand.
Contact us today to get started.