According to a study from the Epsilon Email Institute, automated email messages typically yield 70.5% higher open rates and 152% higher click-through rates than manual emails. These impressive metrics are possible because email automation allows you to send perfectly-timed messages to your audience, which increases the likelihood that they’ll respond favourably to your emails.
At the same time, email automation also helps you optimise costs and reduce manual busywork. With less time spent running, monitoring, and tweaking email campaigns, you’ll have more time to grow your business through other channels. So, is investing in email automation worth it? Definitely, and here’s why.
Benefits of Email Automation and How It Improves Your ROI
Email automation brings a lot of benefits for your business, especially in increasing your return on investment. Here are several benefits you don’t want to overlook:
1. Saves Time by Eliminating Repetitive Tasks
One of the most significant benefits of email automation is getting rid of repetitive tasks, such as manually sending email alerts, replying to inquiries that could quickly be answered in your documentation, and exporting and uploading audience lists. Though these are crucial steps in your marketing activities, these can be done automatically with automation, thus saving your team a lot of time and money through clear-cut and predictable processes.
2. Lets You Serve Customers Better with Personalised Experiences
According to a report by Statista, 90% of consumers find personalised content appealing. Email automation can help you take advantage of this because it makes it easier to send tailored messages to your audience.
Start by understanding what your customers want and need at every stage of the purchase cycle. Once you get all the relevant information, you can start creating automated email sequences that trigger whenever customers interact with your brand. This makes it so that the emails you send are based on their specific behaviours and preferences, which provides a personal experience that encourages them to complete their purchases.
3. Improves Customer Retention
In addition to attracting new customers, email automation can also enhance customer retention. It’s also much easier and more cost-effective to sell to an existing customer than to convert a new one.
With automation, you can easily keep in touch with existing customers by sharing valuable content with them on a regular basis. Even if they aren’t interested in buying from you again, constant engagement can help your brand remain top of mind, promoting loyalty and encouraging recommendations to other prospects.
4. Enables Scalable Marketing Campaigns and Strategies
If you do things manually, the volume of emails you can send or respond to is limited by the size of your team. In contrast, email automation allows you to bypass this limitation and address customer needs at scale. This means you can engage with a growing market effectively with fewer resources, regardless of how lean your team is. Staff members can have more time to focus on other things and only step in for personalised support as needed.
Skyrocket Your ROI with Email Marketing Automation
Email automation is worth the investment as it makes it more cost-effective for you to connect with your audience and engage with customers. Unlike manual campaigns, automation runs in the background, allowing you to do other valuable things to help your business grow.
With automation, you can better use available resources to drive sustainable, long-term results. Our marketing automation services can help you identify which business processes you can automate and set you up with the right tools to get the job done. Talk to us to get started.